What Should We Pay Attention To When Doing Food Packaging Design

Food is indispensable in people's life. Good food packaging design can not only attract the attention of consumers, but also stimulate the desire of consumers to buy. So, what aspects need to pay attention to in food packaging design?

1.Packaging materials

When choosing food packaging materials, we must consider the issue of safety and environmental protection. Whether it is internal packaging or external packaging, we must pay attention to the choice of materials. In line with the principle of ensuring food safety and protecting the environment, we must choose environmentally friendly and healthy materials.

2.Packaging graphics

Realistic graphic patterns can stimulate consumers' purchasing power to a certain extent. For example, for children's snacks, some cute cartoon patterns can be selected in the packaging design, or some cartoon characters that are more popular with children.

3.Packaging text

Text introduction is one of the indispensable elements in packaging design. Although the expression of text is less visually intuitive than graphics, it is clearly illustrative. Different types of food are also different in the expression of words, in addition to the conventional food brand, ingredients, hygiene business licenses, etc., some propaganda copy is also needed so as to increase the interaction between consumers and cause consumers' desire to buy.

4.Packaging color

The choice of color is a very important for food packaging, different colors bringing people different sensory experience. When choosing colors, we must be careful. Different colors can reflect different food characteristics. For example, different regions and nationalities have their own favorite colors, and different colors vary with different tastes. So we need to combine the characteristics of the food itself to choose packaging colors.

In addition to the above, there are many aspects that need to be considered when doing food packaging design, such as safety in the process of food transportation, light avoidance, etc., all need to be considered. 

Post time: Mar-05-2021